NFTs are here to stay. We aim to build a world, where artists, cultural insitutions and global audiences can closely engage together in the creation and consumption of new arts through means of the blockchain and NFTs.

We believe in the future of digital arts.
We believe in the fusion of real life experiences with the virtual space.
We believe in the value of decentralized global communities.
At Vienna Digital Lab, we aim to shape the way of experiencing culture in the future. Together with artists, collectors, crypto enthusiasts, cultural institutions and marketplaces around the world. Because paving the way to the web3 is teamwork.
For us, web3 technologies form an integrative part of modern arts creation & culture experiences.
We consider the blockchain as enabler of sustainable change in the cultural space. We feel its potential to democratize the creation and distribution of new art pieces, and its power to enhance the global discourse on the cultural development of humankind.
The image speaks a thousand words, so it’s only natural that the JPEG has conquered the virtual worlds. At home in the world's capital of culture, Vienna Digital Lab aims to integrate the timeless beauty of the rich history and art surrounding us with the cutting-edge technology and creativity of up-and-coming digital artists. Creating a new form of art, that’s unique in its nature of being modern and historic at the same time, the present and future pays homage to the past in a fusion for the senses.
Nothing comes as naturally to Vienna as music. From Mozart to Beethoven and Strauss, for a few hundred years the giants of the music scene have lived or spent time in Vienna. We aim to carry on with the tradition of innovating music by reinventing it as audio-visual NFTs incorporating new approaches such as generative music, reactive visuals, AI-generated elements and more, merging various techniques and artforms within unique digital masterpieces. All in our efforts to sustainably transform the music industry and the way artists engage with their audience.
Art and music cannot exist without a community that enjoys and supports it.
At Vienna Digital Lab we believe in the democratization of community building and outreach.
We believe in the active participation of the community in all our activities, not just as viewers, listeners, and collectors. We know that the potential of the web3 will only be fully unlocked if the bridge between artists and their respective communities is continuously nurtured and built upon. We care greatly about proactively fostering and growing community, creating community events as a space in which artists and collectors can come together to inspire or learn from each other.
When a young musician, who is often compared to Mozart, a talented visual artist and the collective of VDL embark on a common journey, an outstanding masterpiece is likely to emerge. Brought together by the team of Vienna Digital Lab, the famous UK-born musician and composer Alma Deutscher and the Ukrainian visual artist @Ekavibes are launching the first ever Alma Deutscher NFT suite.
www.almasdigitalcollectibles.com
Variations of Antonio Vivaldi's grand music composition, the four seasons and some outstanding generative visual artworks are about to see the light of day.
Combining the extraordinary efforts and talents of Yury Revich, an Austrian classical violinist (Newcomer of Year 2016), Gammon, a musician specializing in modular synthesizer and the visual artist @Fabielloart, Vienna Digital Lab has cultivated another unique classical masterpiece that we can’t wait to share with the world!
Stay tuned for more details and a launch date!
NFTs are here to stay. We aim to build a world, where artists, cultural insitutions and global audiences can closely engage together in the creation and consumption of new arts through means of the blockchain and NFTs.
To make our vision become real, we are constantly developing new projects. Next upcoming:
- Launch Alma Deutscher NFT
- Launch VivaldiBeats Music NFT
- Host 1st Metaverse Ball in Kursalon Vienna (23.09.22)
We as Vienna Digital Lab are proud of our roots. We have been creating cultural experiences for more than 25 years - and the exploration of NFTs is just a logical next step in our journey to nurture and preserve our cultural heritage for future generations.
Ever since the launch of his very first business in 1999, our founder & CEO Josip has been fascinated with the creation of innovative experiences for culture, arts & tourism. With the formation of Vienna Digital Lab, his dream to form a collective of like-minded web3 pioneers has finally become a reality, with a vision to reinvent the world of culture, arts & tourism in the age of the Metaverse.
Located at the heart of the city of Vienna, The Kursalon palace was built between 1865 and 1867 in the style of the Italian Renaissance. It was where Johann Strauss played his first concert in 1868 and since then it has become one of the most popular concert halls seeing around 500 concerts per year and receiving over 200,000 visitors. Given its role as key partner of VDL, further adds to our ability to incorporate the classical with the cutting-edge. The transformation of the Kursalon’s historical past and its future is set to be among the most significant and ambitious Web3 projects known to date.
The audio-visual projects of VDL are also possible thanks to the Vienna’s top classical music concert organization agency “Sound of Vienna”, which empowers VDL to tap into Europe's most amazing musical talents and prodigies. Having a direct connection to the prominent violinists, pianists and orchestra conductors allows us to keep producing and innovating within the world of music and arts.
The 1775-built Gloriette is another example of how close we are to the essence of Europe's most beautiful and significant cultural icons. VDL and Gloriette’s operational management team are working closely together to bring one of Austria’s and the world’s cultural icons into the Metaverse in ways that would get the whole world talking. Stay Tuned!